The UC and CSU systems have partnered up with an online media company, Cdigix, to provide legal audio and video downloads for its students. The move is seen as a way to entice students away from the “less legal” p2p transfers that they have become accustomed to. As such, the colleges are prepared to subsidize the service:
Cdigix generally charges $3 per month to access its music downloading service, but Rubenstein said several of the 24 Cdigix-partnered universities subsidize the fees, making the services free for students.
In these cases, the school or anonymous donors cover the costs instead of individual students.
“We see the university’s role as a facilitator of a marketplace where vendors can establish a business relationship with the students,” Ward said. “We feel we have a responsibility to steer them in the right direction.”
Staying on top of things, the major UC student newspapers have decided to weigh in. In today’s Daily Cal, the editorial is surprisingly positive. “Facing the Music“:
While the deal would only cover 600,000 students across both systems, it’s an important first step to reducing illegal file sharing.
File sharing has become a problem for both students and the university… Offering these services is a way to avoid litigation…
The music and movie world has changed, shifting away from CDs and DVDs to downloads. But the industry has been slow to catch up with the digital age and unable to exercise power over this expanding empire. It’s fitting that college campuses are recognizing it first and working toward a viable long-term solution. With any luck, it’ll catch on.
Their only concern is with the subsidy:
The charge for this program—$3 a month for music and $5.99 for video services—is another draw, but UC Berkeley should not subsidize the service with increased fees. Students should choose whether they want to participate or risk illegal behavior, not have another fee foisted on them.
The UCLA Daily Bruin is more critical of the program. And less creative in its titling. “UC-backed file-sharing service unnecessary“:
UC students have not been clamoring for subscription music services. They’ve been protesting fee increases, budget cuts and diversity on campus. So why is the university bringing a service to students they aren’t even asking for?
Cdigix touts its discounted rates, but saving a few dollars isn’t likely to swing many to the legal side of the tracks if they aren’t there already. Subscription music services don’t have the complete volume of music available on file-sharing networks, and often have limited ability to transfer files to portable music players.
The university is pandering to the interests of the business world – specifically the recording and motion picture industries – over the interests of its students. It is spending its time and resources to investigate and negotiate discounted rates on music when it could and should be using its energies on addressing other issues.
Ouch.
As for me, my opinion is more along the lines of the Daily Cal’s, which is pretty amazing. Change is in the air, and services like these are going to be the wave of the future. I am concerned about the subsidies, but what isn’t subsidized here? Along with your reduced price gym membership and free condoms, you might as well grab a couple of tunes.
I signed up with the Real Rhapsody music service that Berkeley is currently offering. It’s $2 a month, but I don’t have to start paying until October, since you get a couple of months free. My first hand opinion after using the service for a couple of weeks? It rocks. It has over a million songs and is growing everyday, so you can’t go wrong. The Daily Bruin touts that the p2p networks have the “complete volume” of music, but let me call BS on that. While it’s easy to find popular tracks, try and search for something a little rarer and you’ll know what I mean. On the other hand, Rhapsody and other services make it easy to find Top 40 hits as well as albums from bands that may only have 40 fans. Things that you’d never be able to find on a file sharing service, unless one of the 40 happens to be online. I exaggerate with my numbers, but I’m essentially correct. This is The Long Tail in action.
It isn’t for everybody though. I personally listen to all of my music while on the computer, but if you want to burn a cd or transfer to an mp3 player, you’ll have to pay a small fee per song. Some of the very big artists are missing (the Beatles for instance) or offer only 30 second samples. However, this is sure to change as the library gets bigger. Rhapsody is Windows only, not sure about the other programs. Finally, some genres are terribly underrepresented (more trance please!), but I chalk that up to America’s poor taste in music. Just kidding.
Wow, now I feel like a whore for these media services. I just wanted to share my thoughts on this particular issue. So in essence: great idea, bad subsidy (possibly). Your thoughts?