I read blink by Malcolm Gladwell over the weekend. It was interesting and easy enough to read that I finished it in two sittings (one in which I was buzzed from Raleigh’s pear cider and cheap vodka shots… drinking and reading is a surprisingly effective combo). I remember the book receiving all kinds of accolades when it was first released. I didn’t think that it was that mind-blowingly awesome, but it was pretty good.
I’ll spare you all from my amateur book review and move on to something that hit me while I was reading.
In one chapter, Gladwell writes about how sometimes our impressions of things are totally off. He tells the story behind a revolutionary new office chair. This chair was more comfortable than any other chair on the market, but it looked so strange that it received terrible marks in aesthetics. Going forward with the product would be risky. The company took a chance, released it, and, to everyone’s surprise, it sold very well. Customers praised both its comfort and design while competitors raced to imitate what had been seen as ugly up until then. Gladwell explains:
The problem is that buried among the things that we hate is a class of products that are in that category only because they are weird. They make us nervous. They are sufficiently different that it takes us some time to understand that we actually like them.
I think we sometimes face the same situation when it comes to politics. Our culture and media condition us to believe that there are only liberal Democratic blue staters and conservative Republican red staters. Tell someone that you’re a Republican and they instantly have a profile of what you supposedly stand for. And in our unfortunately polarized world, you’re going to get a reaction that you really don’t deserve.
I lived in the dorms my freshman year. I’m not the kind of person who advertises their political beliefs. In fact, it’s pretty hard to get anything political out of me (besides on this blog, of course). But somehow, some of my floormates were successful in extracting that I was a Republican and I worked on the Patriot. They were dead set in seeing me as the stereotypical Republican, so I had to put up with the usual mocking (thankfully not mean-spirited). I tried to explain multiple times that I was a libertarian, but they still considered me the typical Republican and continued with the typical anti-Republican talking points. It wasn’t until many months later that they finally realized that their judgement of me was way off. In the end, they even admitted that they shared some of my views and that they wished all Republicans were like me.
It took almost a year to get those guys to move beyond their first impressions. I’ve been less successful with some of my other friends. I mean, even after explaining time and time again what I believe in, they still think I’m some kind of hardcore Bush-backer. I’m sure I’ll be able to enlighten them in the end, but it’ll take some time and effort.
We have the same problem on the national level. Our political offices are mostly filled with run-of-the-mill Republicans and Democrats, George Bushes and John Kerrys. Every now and then, someone comes around who breaks the mold, however slightly. We have the John McCains and Howard Deans of the world. The media correctly labels them “mavericks” since they really are, relatively speaking. The public has come to genuinely like these politicians.
We need more “mavericks,” especially ones that are even further from the political mainstream. We need candidates that make the voters uncomfortable. We need candidates that aren’t afraid to go down in flames. They aren’t going to win on their first tries, but they lay the groundwork for future victories. The voters like these politicians, they just don’t know it yet. The voters like these ideas, they just don’t realize it yet.
I’m doing my small part on this blog to get such “strange and uncomfortable” ideas out there. I’d like to see more actual candidates doing the same. Losing sucks, but not getting the message out is even worse. So go on and spread the word: they’ll hate you now, but they’ll thank you in the end.